What is BTS White Paper Project?
In 2018, a picture of BTS Jimin wearing a t-shirt with an image of Koreans celebrating Korea’s independence and liberation […]
In 2018, a picture of BTS Jimin wearing a t-shirt with an image of Koreans celebrating Korea’s independence and liberation […]
Fandoms can form around just about anything, from books and movies to TV shows and celebrities. What is the Power of a Fandom?
BTS Cinematic Music Video, ON, was released on February 21, 2020. The music video carries deep and meaningful stories of all the band members.
BTS Cinematic Music Video ON – What is it all about? Read Post »
The meaning of jamais vu in English is ‘never seen’. BTS, on their Jamais Vu song, compare the life of a computer game to real-life…
Explore the meaning of BTS song Dionysus to tell how they want their music and art to be a source of happiness and excitement for their fans.
BTS Dionysus – When Pop Music Met Greek Mythology Read Post »
BTS ARMY has created a significant buzz giving BTS a platform to reach a wider audience. But BTS ARMY is Just a Bunch of Screaming fans?
Through word-of-mouth or social media, how popular brands like BTS, Starbucks, and Apple make the best of buzz marketing?
How Popular Brands Make The Best of Buzz Marketing Read Post »
There are many social media accounts representing BTS members. But what are the original profiles? Do BTS have individual accounts?
Do BTS members have individual social media accounts? Read Post »
From a small Korean boyband to worldwide fame and influence: no other modern band represents the road to success as well as BTS.
An Asian Success Story: Bangtan Sonyeondan – BTS Read Post »