Impact of Personal and Demographic Factors on Purchase Decisions
What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?
Marketing
Read this article
The Dynamics of Public Relations Sales Promotion (PRSP)
Public relations sales promotion (PRSP) is a strategy commonly used to enhance brand visibility, drive sales, and foster customer loyalty.
The Role Professional Salespeople Play
The three primary roles salespeople play are creating value for their firms’ customers, managing relationships, and relaying marketing and sales information back to their organization.
7 Best AI Tools for Finance Content Writing in 2024
Writing finance content is an extensive process. What are the best AI Tools for Finance Content Writing in 2024?
Analyzing the Impact of Sensory Marketing on Consumer Engagement
Explore sensory marketing examples and strategies, revealing how brands create immersive experiences to captivate audiences and forge lasting connections.
What Skills Needed to Develop a Useful Marketing Plan
Understanding your market is essential. What skills and knowledge do you need to possess in order to develop a useful marketing plan?
How to Cross Sell and Upsell in WooCommerce
If you want to take your online store to the next level and boost your sales, you’re in the right place. WooCommerce, a powerful e-commerce plugin for WordPress, empowers you to create a fully functional online shop easily. But why stop there? By implementing cross-selling techniques, you can strategically suggest related products to your customers,…
Videos: The Most Effective Way To Communicate With Customers
The most effective way to communicate with customers is by using video. This article describes the advantages and disadvantages of using video messages to communicate with customers.
Measure Variables in terms of Nominal, Ordinal, Interval, or Ratio Scaling in Accounting
There are four main types of scaling that you can use to measure variables. They are nominal, ordinal, interval, and ratio scaling.
How Can A Marketer Help You Remember Something You Forgot?
People forget. And marketers want you to remember to buy their stuff. Fortunately, there are some magic methods that a marketer can use to help you remember something you forgot.
Consumer Decision Making Roles
Consumer Decision Making Roles Understanding consumer decision-making roles is vital for developing effective and efficient marketing strategies. For many products, it may be easy to identify the buyer. However, for high-value items such as purchasing a home, the decision-making unit may consist of more than one person. Consumer decision-making stages include: need recognition, information search,…
Use of Advertising in Consumer Research
The use of advertising in consumer research is an important factor in determining the effectiveness of a product or service.