Can perception be altered by motivation? Perception influences motivation because we determine how to respond to a scenario based on how we understand it. We may wish to accomplish something because we believe it will benefit us. We will not…
CVS Health is joining the fight to end poverty and improve the health of the world's poorest people. Learn how CVS health help alleviate poverty.
Facebook has been the subject of much criticism recently, but how does the company deal with it? This article is a look at Facebook dealing with public criticism and what criticism is directed at it.
There are four main types of scaling that you can use to measure variables. They are nominal, ordinal, interval, and ratio scaling.
Learn why products and services need to meet 7 of Maslow's needs in order to be useful and why some of them meet more than one of Maslow's needs.
People forget. And marketers want you to remember to buy their stuff. Fortunately, there are some magic methods that a marketer can use to help you remember something you forgot.
The seven primary challenges foreign companies face in Asia is a great read for all foreign businesses operating in Asia.
Consumer Decision Making Roles Understanding consumer decision-making roles is vital for developing effective and efficient marketing strategies. For many products, it may be easy to identify the buyer. However, for high-value items such as purchasing a home, the decision-making unit…
The use of advertising in consumer research is an important factor in determining the effectiveness of a product or service.
In order to improve your supply chain’s efficiency, you need to improve the way you manage your inventory. This article discusses the importance of reverse logistics in your supply chain.