Marketing (Page 2)

The New Offering Development Process

Be knowledgeable about the steps in the new offering development process and ensure that your business environment remains dynamic and competitive.Full Article

SWOT Analysis: Critical Part of a Marketing Audit

A handy tool in a marketing audit is the SWOT analysis. Understand marketing strengths and weaknesses and the external market opportunities and threats.Full Article

Why Buyers Are Loyal to Some Brands

Brand loyalty refers to the repeat consumer purchasing behavior of a product or service. Read on to know the factors on why buyers are loyal to some brands.Full Article

Target Market: The Most Important Piece

Not knowing who the target market is can cost your company time and money. Find out the benefits when you know what the customer would want and need. Full Article

Public Relations, Sales Promotion and Professional Selling

In spreading the word about your business, it is essential to know marketing terms such as public relations, sales promotion, and professional selling.Full Article

Marketing Planning is not just CMO's Job anymore

Marketing Planning is Not Exactly a CMO’s Job Anymore

While the CMO is responsible for creating the marketing plan, they can’t do this alone. The entire team needs to be involved in the process.Full Article

Factors Altering The Media Landscape - Netizen Me

Latest Factors Altering The Media Landscape

Latest Factors Altering The Media Landscape The media landscape is continually changing. Over the past few years, it has been transformed by new technologies, newFull Article