Measure Variables in terms of Nominal, Ordinal, Interval, or Ratio Scaling in Accounting
There are four main types of scaling that you can use to measure variables. They are nominal, ordinal, interval, and ratio scaling.
Marketing
Full article
How Can A Marketer Help You Remember Something You Forgot?
People forget. And marketers want you to remember to buy their stuff. Fortunately, there are some magic methods that a marketer can use to help you remember something you forgot.
Consumer Decision Making Roles
Consumer Decision Making Roles Understanding consumer decision-making roles is vital for developing effective and efficient marketing strategies. For many products, it may be easy to identify the buyer. However, for high-value items such as purchasing a home, the decision-making unit may consist of more than one person. Consumer decision-making stages include: need recognition, information search,…
Use of Advertising in Consumer Research
The use of advertising in consumer research is an important factor in determining the effectiveness of a product or service.
Sales Promotion Tools
Learn more about the Sales Promotion Tools: Consumer sales promotion tools & Trade sales promotion tools by reading this article.
Innovations In Location-based Social Media
Recent innovations in location-based social media and its tools have elevated it to the next level. Some of these innovations are…
How To Do Local Marketing: A Step By Step Guide
As eCommerce goes digital, knowing how to do local marketing would be an advantage in reaching out to your customers and expanding your business.