Top Campaigns that mastered Sensory Marketing
Here we have some examples of popular products that are linked and related to the five senses i.e. Taste, Touch and Sight, Hearing, and Smell. As an example, we have a Howdy Burger product that is related to sense taste.
What are some successful examples of sensory marketing?
Below you can see more interesting examples that showed how top-notch and high-end brands understand this concept of sensory marketing with utmost seriousness.
Sensory Branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts, and opinions to create a Brand image in the consumer’s mindHultén, Bertil (2011)
Sensory marketing is indeed turning out to be a big and hi-fi concept these days. Small and beginner level brands are becoming popular because consumers are getting attracted to their sensory marketing campaigns.
Popular sensory marketing campaigns below are fine examples to prove that.
The Apple Store – Sense of Touch
Their concept stores have set their laptops at a 70-degree angle to tempt the consumers to touch. Read more
Dunkin Donuts – Sense of Smell
They installed and injected aroma-releasing machines that diffuse the aroma of fresh coffee every time the jingle or sound of Dunkin Donuts is being played.
Zara – Sense of Sight
It is Zara retailer’s impressive-looking outlets that push consumers to keep visiting the brand’s stores.
Porche – Sense of Hearing
Every car fan knows the unmistakable sound of a six-cylinder Porsche boxer engine.
Coca-Cola – Sense of Taste
Coca-Cola, Taste the Feeling’ campaign gained much attention. It changed the conversation around sugary drinks.
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About the Author
Huma completed her MBA in marketing and finance from the Lahore School of Economics and MS in Management Sciences from the University of Lahore. She is in the content writing field since 2010 and writing lots of interesting pieces.