Latest Factors Altering The Media Landscape
The media landscape is continually changing. Over the past few years, it has been transformed by new technologies, new methods of distribution, and new ways to consume information (4).
Forbes Communication Council explains the media landscape as below:
“earned media is media coverage that you or your company received but didn’t create yourself, or pay for. Think of the type of media you receive as a result of a public relations campaign — for example, an interview with your top executive or a story that a journalist wrote about a new product launch. Owned media is the opposite. It includes mentions of your brand that you created and paid for, like an ad you took out in a publication or a social media site that you created and continue to maintain.”
What factors cause the media landscape to change?
- The dynamic technological environment:
Technology such as the Internet, mobile phones, and social media affects the way we communicate. It is changing the media landscape, as well as the type of messaging strategy organizations use (2).
- High demand for quality content (1):
Generally, potential customers love great content and with access to many sources of information, they collect product information on their own. Consequently, marketers must organize and assemble available information to build a consistent brand message and make it relevant. Indeed, by providing quality content on products and services, organizations can develop strong customer relationships. It also helps customers satisfy their needs.
- The shift in the customer’s role:
Altogether, consumers now dictate business and marketing strategies and demand consistent, valuable in-person and digital experiences (3). Thus, marketers have to continuously improve their strategies to cater to the ever-changing customer expectations.
- Changing communication preferences:
As consumers find new sources of information, the media and message strategies used by businesses must also change. (2) However, organizations still want consumers to get consistent messages regardless of how they receive the information, which alters the media landscape.
If you are a landscaping business owner, you should now think of more ways to rise above the competition and maximize the potential of this growing market. Start by upping your marketing game. Read this informative article about Landscape Marketing Ideas.
Check the following reference articles to learn more about the latest factors altering the media landscape:
- Long, J. (2018, September 13). These 2 Major Trends Are Altering the Media Landscape. Here’s How You Can Be Prepared. Entrepreneur. URL
- McManamon, A. (2015, March 11). 7 ways the digital age has changed the media landscape. Hello Starling. URL
- Padilla, J. (2020, March 26). 4 Reasons Addressability is Changing the Media Landscape. Signal. URL
- The Media Landscape Is Changing (And That’s Great News for Small Businesses). (2014, December 16). URL
- The Dynamics of Public Relations Sales Promotion (PRSP)
- The Role Professional Salespeople Play
- 7 Best AI Tools for Finance Content Writing in 2024
This article is written by:
Our professional writers and editors are passionate about sharing high-quality information and insights with our audience. We conduct diligent research, maintain fact-checking protocols, and prioritize accuracy and integrity to the best of our capacity.
You can cite our articles under the author name "Netizenme"
