How Can A Marketer Help You Remember Something You Forgot?
People forget. And marketers want you to remember to buy their stuff. Fortunately, there are some magic methods that a marketer can use to help you remember something you forgot.
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Seven Primary Challenges Foreign Companies Face in Asia
The seven primary challenges foreign companies face in Asia is a great read for all foreign businesses operating in Asia.
Consumer Decision Making Roles
Consumer Decision Making Roles Understanding consumer decision-making roles is vital for developing effective and efficient marketing strategies. For many products, it may be easy to identify the buyer. However, for high-value items such as purchasing a home, the decision-making unit…
Use of Advertising in Consumer Research
The use of advertising in consumer research is an important factor in determining the effectiveness of a product or service.