The New Offering Development Process
Be knowledgeable about the steps in the new offering development process and ensure that your business environment remains dynamic and competitive.
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SWOT Analysis: Critical Part of a Marketing Audit
A handy tool in a marketing audit is the SWOT analysis. Understand marketing strengths and weaknesses and the external market opportunities and threats.
Why Buyers Are Loyal to Some Brands
Brand loyalty refers to the repeat consumer purchasing behavior of a product or service. Read on to know the factors on why buyers are loyal to some brands.
Target Market: The Most Important Piece
Not knowing who the target market is can cost your company time and money. Find out the benefits when you know what the customer would want and need.