Consumer Decision Making Roles
Consumer Decision Making Roles Understanding consumer decision-making roles is vital for developing effective and efficient marketing strategies. For many products, […]
Marketing
Use of Advertising in Consumer Research
The use of advertising in consumer research is an important factor in determining the effectiveness of a product or service.
Sales Promotion Tools
Learn more about the Sales Promotion Tools: Consumer sales promotion tools & Trade sales promotion tools by reading this article.
Innovations In Location-based Social Media
Recent innovations in location-based social media and its tools have elevated it to the next level. Some of these innovations are…
How To Do Local Marketing: A Step By Step Guide
As eCommerce goes digital, knowing how to do local marketing would be an advantage in reaching out to your customers and expanding your business.
Attracting and Retaining Visitors To Your Website
Businesses must know strategies that ensure your website attracts and retains customers. Here are some strategies that you want to follow:
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What Could Go Wrong From Not Knowing Your B2C Users?
B2C businesses are on the rise. You may want to know what will happen in not knowing your B2C Users to save your business from a disaster.
What Could Go Wrong From Not Knowing Your B2C Users? Read Post »
The New Offering Development Process
Be knowledgeable about the steps in the new offering development process and ensure that your business environment remains dynamic and competitive.
SWOT Analysis: Critical Part of a Marketing Audit
A handy tool in a marketing audit is the SWOT analysis. Understand marketing strengths and weaknesses and the external market opportunities and threats.
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Why Buyers Are Loyal to Some Brands
Brand loyalty refers to the repeat consumer purchasing behavior of a product or service. Read on to know the factors on why buyers are loyal to some brands.
Target Market: The Most Important Piece
Not knowing who the target market is can cost your company time and money. Find out the benefits when you know what the customer would want and need.
Public Relations, Sales Promotion and Professional Selling
In spreading the word about your business, it is essential to know marketing terms such as public relations, sales promotion, and professional selling.
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