The Power of Words: What is Inclusive Language and Why Does it Matter

Language is never neutral. It reflects our values, assumptions, and worldviews. Inclusive language aims to recognise and respect diversity in all its forms. It avoids expressions that exclude, stereotype, or offend people based on factors such as race, gender, age, ability, or background. As communication becomes increasingly global and digital, the importance of inclusive language grows. So, what is Inclusive Language?

Many people ask, What is inclusive language? Some dismiss it as a product of ‘woke’ culture or unnecessary political correctness. But inclusive language is not a trend! It’s a fundamental communication tool that ensures respect, fairness, and visibility for all people.

At its core, inclusive language avoids terms or expressions that stereotype, exclude, or marginalise individuals based on identity, like gender, race, ability, or age. It reflects a conscious choice to be respectful and accurate. Humanitarian organisations, academic institutions, and media outlets increasingly prefer it because it fosters trust, a sense of belonging, and clarity. Yet, many translators still overlook it, either due to a lack of awareness or confusion caused by translation tools that don’t support inclusive norms.

Whether you’re writing, speaking, or translating, inclusive language helps ensure that no one is left out. It’s not about censorship — it’s about connection.

Why Does Inclusive Language Matter in Today’s Communication Landscape

In this blog post, we answer the question ‘What is inclusive language?’, its importance, how to use it effectively, and the research that supports its impact. Whether you’re a writer, translator, teacher, or everyday communicator, this guide will help you make your language more equitable and thoughtful.

What is Inclusive Language?

Inclusive language is a form of communication that is respectful of all individuals, regardless of their background or identity. It avoids bias, slang, and expressions that reinforce stereotypes. The goal is to make everyone feel seen, heard, and respected.

This type of language encompasses considerations of race, ethnicity, gender, age, religion, ability, socioeconomic status, and other factors. It does not assume or generalise. For example, saying “they” instead of “he” or “she” when gender is unknown is a simple way to be more inclusive.

The Principles of Inclusive Communication

The main principles of inclusive language include fairness, neutrality, and respect. It asks speakers and writers to:

• Avoid stereotypes
• Use gender-neutral terms when possible
• Be specific and accurate
• Recognise people’s chosen identities and pronouns
• Reframe language to avoid ableist or colonial undertones

These principles don’t mean censoring thought. Instead, they encourage us to think critically about the assumptions behind the words we use.

Why Inclusive Language Matters?

Inclusive language helps foster environments where everyone feels valued. This is essential in education, healthcare, media, and the workplace.

It prevents exclusion and alienation. When people see themselves represented in communication, they are more likely to engage and trust the message. On the other hand, biased or outdated language can damage credibility and relationships.

Inclusion is not just a moral imperative. It also improves the effectiveness of communication. Research indicates that inclusive messaging fosters greater satisfaction and engagement among diverse audiences.

Real-World Examples of Inclusive Language

Here are some examples of non-inclusive vs. inclusive alternatives:

• “Chairman” → “Chairperson”
• “Manpower” → “Workforce” or “Staff”
• “The disabled” → “People with disabilities”
• “Hey guys” → “Hi everyone” or “Hey folks”
• “Transgenders” → “Transgender people”

These shifts may seem minor, but they can make a significant difference in how messages are perceived.

Challenges in Applying Inclusive Language

Adopting inclusive language can be challenging. Cultural and linguistic differences can complicate implementation. For example, gender-neutral terms may not exist in every language.

People may also disagree on preferred terms. Language evolves constantly, and what is appropriate today may change tomorrow. That’s why it’s essential to stay informed and open to feedback.

Some critics argue that inclusive language is unnecessary or limits free speech. However, choosing words that reflect care and consideration is not about policing speech. It is about accountability and empathy.

Inclusive Language in Translation and Multilingual Contexts

In translation, inclusive language can present both opportunities and challenges. Translators must be culturally aware and find equivalent expressions that maintain inclusive intent.

For instance, some languages rely on gendered nouns and adjectives. In such cases, translators might use repetition, passive forms, or collective nouns to preserve neutrality. Effective communication between the translator and the client is crucial for ensuring inclusivity without distorting meaning.

How to Start Using Inclusive Language

You don’t need to be an expert to start using inclusive language. Here are some practical tips:

1. Learn and Reflect: Explore inclusive language guides and stay informed about evolving terms.
2. Ask When Unsure: If you’re unsure of someone’s pronouns or preferred identity terms, please ask politely.
3. Avoid Assumptions: Don’t make assumptions about people’s experiences or identities.
4. Revise Your Writing: Edit your emails, reports, and public documents with inclusion in mind.
5. Be Open to Feedback: If someone points out a mistake, thank them and adjust your language.

Helpful Tools and Guidelines for Inclusive Language Use

If you’re unsure where to begin, or wondering what is inclusive language, there are helpful tools and style guides available to support inclusive writing. The American Psychological Association (APA) has released a detailed guide on inclusive language, covering topics from bias-free communication to terminology for various identities.

Editing tools like Grammarly have also introduced inclusive language suggestions, helping users identify and revise non-inclusive phrases in real-time. These tools are not perfect, but they provide a strong foundation for learning and reflection.

The Role of Institutions and Media

Organisations play a key role in setting language standards. Inclusive language policies can guide everything from internal memos to public-facing campaigns.

Media outlets, publishers, and educators have a responsibility to model inclusive communication. This includes image choices, headline wording, and even algorithm design. When institutions lead by example, it reinforces a culture of respect and inclusion.

Recent Research on Inclusive Language

Research has shown the impact of language on perception and engagement. A 2020 study in the Journal of Language and Social Psychology found that people perceived job ads using gender-neutral terms as more welcoming and trustworthy.

Another study published in Psychological Science showed that children exposed to gender-inclusive job descriptions were more likely to consider a broader range of career options.

These findings confirm that inclusive language is not merely a matter of political correctness. It shapes behaviour, expectations, and outcomes.

The Power of Words: Words Can Build or Break Bridges

Inclusive language is about more than just political correctness. It’s a conscious practice that promotes respect, dignity, and understanding.

As global communication expands, the words we choose will either foster division or encourage empathy. By using inclusive language, we can help build a world where everyone feels recognised.

Whether you are writing a tweet or translating a report, inclusive language is a tool for connection. If someone asks you, ‘what is inclusive language?‘, then help them understand it without judgment. Start small, stay curious, and keep learning. Your words matter.

References to read further on inclusive language use

• S Pratto and A Stewart, ‘Group Dominance and the Half-Blindness of Privilege’ (2011) Journal of Social Issues 67(3) 28.
• B Gabriel and S Gygax, ‘Can Language Influence Gender Stereotyping?’ (2016) Frontiers in Psychology 7.
• D Stahlberg et al, ‘Representation of the Sexes in Language’ (2007) Social Communication 12.
• H Sczesny et al, ‘The Impact of Gender-Fair Language on Job Perceptions: Experimental Evidence from Germany’ (2020) Journal of Language and Social Psychology 39(4).
• M Hamilton et al, ‘The Effect of Inclusive Language on Children’s Career Aspirations’ (2018) Psychological Science 29(6).

Do you want to learn more about inclusive language use? Are you still confused about what is inclusive language really is? Please check our free courses to learn more about it.