How to Use the Johnson & Scholes Framework to Determine the Optimal Strategy
How do you use the Johnson & Scholes framework to determine the optimal strategy choice? What financial metrics might help to evaluate it?
SWOT Analysis
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SWOT Analysis: Critical Part of a Marketing Audit
A handy tool in a marketing audit is the SWOT analysis. Understand marketing strengths and weaknesses and the external market opportunities and threats.
Marketing Planning is Not Exactly a CMO’s Job Anymore
While the CMO is responsible for creating the marketing plan, they can’t do this alone. The entire team needs to be involved in the process.