SWOT Analysis: Critical Part of a Marketing Audit
A handy tool in a marketing audit is the SWOT analysis. Understand marketing strengths and weaknesses and the external market opportunities and threats.
Category Marketing
Why Buyers Are Loyal to Some Brands
Brand loyalty refers to the repeat consumer purchasing behavior of a product or service. Read on to know the factors on why buyers are loyal to some brands.
Target Market: The Most Important Piece
Not knowing who the target market is can cost your company time and money. Find out the benefits when you know what the customer would want and need.
Public Relations, Sales Promotion and Professional Selling
In spreading the word about your business, it is essential to know marketing terms such as public relations, sales promotion, and professional selling.
Marketing Planning is Not Exactly a CMO’s Job Anymore
While the CMO is responsible for creating the marketing plan, they can't do this alone. The entire team needs to be involved in the process.
Latest Factors Altering The Media Landscape
The media landscape is undergoing rapid and continuous change. Over the past decade, technological advancements, shifts in consumer behavior, and evolving content distribution methods have fundamentally transformed how information is created, shared, and consumed. Emerging technologies such as artificial intelligence,…
What Factors Influence Buyer Behavior in Asia?
Asia accounts for a large portion of the world. How Do Culture, Personality, and Experience Influence Buyer Behavior in Asia?
How Popular Brands Make The Best of Buzz Marketing
Through word-of-mouth or social media, how popular brands like BTS, Starbucks, and Apple make the best of buzz marketing?
Violating the Principles of Ethical Research in Advertising
Violating the Principles of Ethical Research in Advertising. Thus, violating ethical research in advertising is a costly move.
Top Campaigns that mastered Sensory Marketing
Sensory marketing is turning out to be a big and hi-fi concept. Here are top campaigns that mastered Sensory Marketing and succeed.