Measure Variables in terms of Nominal, Ordinal, Interval, or Ratio Scaling in Accounting
There are four main types of scaling that you can use to measure variables. They are nominal, ordinal, interval, and ratio scaling.
Category Marketing
How Can A Marketer Help You Remember Something You Forgot?
People forget. And marketers want you to remember to buy their stuff. Fortunately, there are some magic methods that a marketer can use to help you remember something you forgot.
Consumer Decision Making Roles
Consumer Decision Making Roles Understanding consumer decision-making roles is vital for developing effective and efficient marketing strategies. For many products, it may be easy to identify the buyer. However, for high-value items such as purchasing a home, the decision-making unit…
Use of Advertising in Consumer Research
The use of advertising in consumer research is an important factor in determining the effectiveness of a product or service.
Sales Promotion Tools
Learn more about the Sales Promotion Tools: Consumer sales promotion tools & Trade sales promotion tools by reading this article.
Innovations In Location-based Social Media
Recent innovations in location-based social media and its tools have elevated it to the next level. Some of these innovations are...
How To Do Local Marketing: A Step By Step Guide
As eCommerce goes digital, knowing how to do local marketing would be an advantage in reaching out to your customers and expanding your business.
Attracting and Retaining Visitors To Your Website
Businesses must know strategies that ensure your website attracts and retains customers. Here are some strategies that you want to follow:
What Could Go Wrong From Not Knowing Your B2C Users?
B2C businesses are on the rise. You may want to know what will happen in not knowing your B2C Users to save your business from a disaster.
The New Offering Development Process
Be knowledgeable about the steps in the new offering development process and ensure that your business environment remains dynamic and competitive.